The founding team behind it brings years of experience working at the intersection of technology, experience, and engagement.
Through this work, one pattern became impossible to ignore: while interactive campaigns are widely recognized as powerful, they are still far from being used as often or as easily as they should be.
Previously, we visited the lack of use of interactive campaigns and the challenges of launching interactive campaigns, this article focuses on what came next.
From Observation to Action
As we worked with brands and partners, we kept seeing the same disconnect.
Interactive campaigns were talked about as the future of marketing yet execution remained slow, uncertain, and difficult to scale. Speed was a constant concern. Data and measurement were another. Over time, these friction points quietly shaped behaviour, pushing teams back toward static formats even when they wanted to do more.
What stood out wasn’t a lack of ambition. It was a lack of accessible tools designed for how modern teams actually work.
That’s where the idea for qiksense began.
Building Toward Our Mission
At its core, qiksense is an extension of Real Nation’s mission:
‘To create intelligent interactions that enrich people’s experience everywhere.’
We believe interaction shouldn’t be complicated, intimidating, or limited to special projects. It should feel natural, something that helps brands communicate more clearly and helps audiences participate more meaningfully.
qiksense is designed to make interaction easier to create, easier to launch, and easier to understand.
Shaped by Our Vision
Our vision at Real Nation goes beyond building tools or platforms:
‘To shape a future where people better understand technology, the world, and one another.’
We believe in a future where people and technology understand one another, and technology feels less like code and more like connection.
qiksense is built with this belief at its core. It’s about reducing the distance between intention and creation, so interaction feels intuitive, human, and accessible, not technical or intimidating.
What qiksense Is Designed to Do
qiksense is an AI-powered SaaS platform that enables brands and partners to create interactive campaigns without code.
Campaigns can be built using drag-and-drop components or natural language, then launched quickly. Performance is made visible through clear campaign analytics such as impressions, participation, and conversion rates, giving teams the clarity they need to evaluate results and make better, data-driven decisions.
What’s Next
In the coming articles, we’ll share more about what qiksense can do, how interactive solutions can be used in real-world campaigns, and how brands can rethink engagement in a more participatory way.
If you’re exploring interactive campaigns built on qiksense or would like to discuss what’s possible for your brand, get in touch with Real Nation. We’d be happy to start the conversation.
