Shopping malls today compete on more than tenant mix and promotions. They compete for attention. Mall engagement is just one part of the wider shift toward participation. If you missed it, this ties back to why brands want interactive campaigns, but marketing is still static.
Footfall patterns are more volatile, shopper expectations are higher, and festive activations are no longer enough. Mall marketing teams need engagement that feels fresh, and they also need outcomes they can prove - shopper data, membership signups, and clear campaign performance that can be shared internally and with tenants.
This is where qiksense - AI-powered Interactive Campaign Automation Platform fits in.
qiksense is an AI-powered, modular SaaS platform that helps malls and partners create interactive campaigns without needing to write a single line of code, and measure results through clear analytics like impressions, participation, and conversion-related outcomes.
Why Malls Find It Hard to Run Interactive Engagement
Many malls already want to run interactive campaigns more often, but in practice, they stay occasional because of a few recurring blockers.
- Lead time is long
- Execution is hard to scale across multiple campaigns
- Data capture and measurement are unclear
- Internal approvals slow down when there is nothing tangible to preview early
- Static formats feel safer because they are faster and familiar
The result is predictable. Malls default to posters, banners, and simple QR flows because they are easy to deploy, even if they are less engaging.
What Malls Can Build with qiksense
Mall engagement changes by season, budget, and objective. qiksense supports a range of interactive formats that malls can deploy repeatedly.
1. Lucky draw and spin to win promotions
Ideal for festive campaigns, weekend bursts, and mall wide participation.
- Spin and win experiences
- Digital lucky draw mechanics
- Reward tiers and prize logic
- E voucher claim and redemption flows
2. Quizzes and knowledge challenges
Useful for thematic campaigns like festive seasons, sustainability, family, food, or travel.
- Short quizzes with instant results
- Reward unlocking based on completion
- Tenant themed quiz trails across the mall
3. Task based missions and mall trails
Designed to drive movement across zones and support multiple tenants.
- Scan checkpoints across stores or levels
- Complete tasks to unlock rewards
- Encourage exploration beyond high traffic areas
4. Shopper surveys and feedback campaigns
Helpful for understanding audience profiles and improving future planning.
- Quick surveys with incentives
- Tenant mix and experience feedback
- Optional segmentation such as family, student, office crowd
5. Membership and loyalty sign up journeys
Transforms engagement into measurable conversion, not just participation.
- Membership CTA embedded after gameplay
- Profile capture with consent
- Reward after signup to lift completion
6. Festive and seasonal engagement packs
MCNany malls repeat similar formats every year. qiksense helps make these repeatable.
- CNY, Hari Raya, Deepavali, Christmas themed experiences
- Reusable logic and flows with refreshed creatives
- Faster updates without rebuilding from zero
What Shopper Data Malls Can Capture, and Why It Matters
One of the biggest benefits of interactive campaigns is not just engagement, it is visibility.
With qiksense, mall teams can capture structured data that supports both optimization and stakeholder reporting.
Shopper data you can collect
- Consent based opt ins
- Basic identifiers such as name, email, phone (as required)
- Segment tags and preferences (optional)
- Survey responses
- Store or tenant interest selections (optional)
Engagement data you can measure
- Impressions, how many people saw the campaign entry point
- Participation rate, how many started compared to those who saw it
- Completion rate, how many finished the journey
- Drop off points, where users stop
- Repeat participation, returning users
Conversion related outcomes
- Membership signups completed
- Voucher claims and redemptions
- Reward claims and reward preference performance
- Survey completion rate
- Tenant specific interactions
This makes it easier to answer the questions that always come after an activation: did it work, who engaged, what did we learn, and what should we do next.
A Simple Mall Campaign Flow
Here is an example of how a mall activation can be structured as a repeatable journey.
Attract
QR codes at entrances, digital screens, standees, tenant counters, social posts.
Retrieve
Collect basic details with consent, optional membership prompt.
Engage
Spin to win, a short quiz, or a mission trail.
Reward
Digital vouchers, prize draw entry, points, or redemption instructions.
The key is that the journey can be reused and adapted across campaigns by changing theme, reward, or creative direction, without reinventing the entire build.
Analytics and Reporting on the Dashboard
After launch, qiksense tracks and analyses performance automatically, then presents it clearly on a dashboard, including:
- Impressions
- Participation rate
- Completion rate
- Membership signups
- Voucher claims and redemptions
- Drop off points and engagement behaviour
How to Choose The Right Mall Engagement Format
A quick way to decide what to deploy:
- If your goal is mass participation, use spin to win or lucky draw
- If your goal is storytelling, use quizzes or interactive journeys
- If your goal is tenant support, use mission trails and checkpoints
- If your goal is insight, use surveys with incentive
- If your goal is loyalty growth, use membership CTA with reward
Most malls will use a mix across the year.
qiksense for Shopping Malls
qiksense is built to help shopping malls run interactive campaigns faster, with clearer data and less friction, so engagement does not have to be a once a quarter big project.
If you are exploring interactive campaigns with qiksense and want to see what is possible for your mall, chat with our friendly team. We would love to help!
