Exhibitions are fast. Booth attention is expensive. And most brands have only a few seconds to turn a passerby into a conversation. If you want a quick overview of what qiksense is built to do before diving into booth use cases, here is our introduction to qiksense as an interactive campaign platform.
That is why booth engagement can no longer be just a display wall and a brochure stand. Exhibitors need an experience that attracts people in, gives them something to do, and creates outcomes the team can follow up on after the event.
This is where qiksense, an AI-powered interactive campaign automation platform, fits in.
qiksense is an AI-powered, modular SaaS platform that helps exhibitors and partners run booth engagement without needing to write a single line of code, and track results through clear analytics like impressions, participation, and conversion-related outcomes.
Why Exhibition Booths Struggle to Drive Measurable Engagement
Many booths want interactive engagement, but it often becomes difficult to activate because of a few recurring blockers.
- Lead capture feels manual and messy when staff are busy
- Gamification ideas take too long to build and approve before the show
- It is hard to qualify leads quickly without making the booth feel like a form
- Teams do not know what data they can capture and how to report it
- Sales follow up is slow when data is not clean or exportable
The result is predictable. Brands fall back to simple giveaways and QR codes, which may create traffic but often produce limited quality leads and unclear outcomes.
What Exhibitors Can Build with qiksense
Booth engagement needs to be quick, fun, and useful for both visitors and the team. qiksense supports a set of interactive formats that work especially well at exhibitions.
1. Lead capture that does not feel like a lead form
Lead capture works best when it feels like a natural step in the booth experience, not a form people have to fill before they can participate.
- Capture lead details only when needed, with clear consent
- Use quick questions that take seconds
- Let visitors scan a name card to auto capture details instead of typing
- Use a QR code so visitors can submit details on their own phone
2. Gamification that attracts people and keeps them at the booth
Marketing games are a simple way to turn walking past into participation.
- Spin to win for instant rewards
- Quiz challenges tied to product or brand themes
- Time based mini games for short event attention spans
- Prize draw entries for higher value rewards
3. Booth photo engagement that captures digital namecards
Photo interactions turn the booth into a social moment, while still generating usable leads.
- Interactive photo booth moment with branded frames
- Photo capture tied to a digital namecard flow
- Optional reward unlock after submission
- Consent based follow up options built in
4. Gamified product introduction
Instead of playing a product video that people ignore, make it interactive.
- Short product video with interaction checkpoints
- Choose your solution path based on visitor needs
- Quick product knowledge quiz that reinforces key messages
- Interactive feature selection that tags interest
5. Data collection and surveys that are easy to complete
Exhibitions are a great moment to learn what the market actually wants, as long as surveys are short and structured.
- Short survey flows tied to rewards
- Capture pain points and intent signals
- Collect feedback on new products or messaging
- Store responses as structured data for analysis
What Data You Can Capture, and Why Sales and Marketing Teams Care
The goal of booth engagement is not just participation. It is measurable insight for marketing and follow up that converts for sales.
With qiksense, exhibitors can capture data that is both marketing friendly and sales ready.
Lead data you can collect
- Consent based opt ins
- Name, email, phone when required
- Company, role, industry fields when needed
- Interest tags based on what visitors selected
- Survey answers tied to lead identity when appropriate
Engagement data you can measure
- Impressions, how many people saw your booth prompt or attract trigger
- Participation rate, how many started compared to those who saw it
- Completion rate, how many finished the experience
- Drop off points, where people stop
- Repeat participation, useful for multi day events
Conversion related outcomes
- Leads captured and qualified
- Participation to lead conversion rate
- Reward claims and redemptions
- Meeting requests or follow up requests
- Top selected interests and solution paths
This makes it easier to answer questions the team always asks after a show. Marketing teams need clear performance visibility and audience signals. Sales teams need clean, usable leads they can act on quickly.
A Simple Exhibition Booth Engagement Flow
Here is an example of how a booth experience can run as a repeatable journey.
Attract
Motion visuals on screen, looping video, visual animation, sound cues, AR teaser.
Retrieve
Lead capture with consent when needed, optional qualification questions, optional tagging based on interest selection.
Engage
Spin to win, quiz, AR mini game, interactive product journey, or photo engagement moment.
Reward
Instant reward, voucher, gift redemption instruction, prize draw entry, optional gating through an action such as leaving details to claim reward.
Analytics and Reporting on The Dashboard
After launch, qiksense tracks, measures, and analyses performance automatically, then presents it clearly on the platform dashboard. Booth engagement is only valuable if both marketing and sales teams can act on the results after the event.
How to Choose The Right Booth Engagement Format
A quick way to decide what to deploy:
- If your goal is maximum traffic, use a simple game with instant rewards
- If your goal is qualified leads, combine lead capture with quizzes or solution selection
- If your goal is memorability, use AR or a photo engagement moment
- If your goal is product education, use interactive product introductions with checkpoints
- If your goal is insight, use short surveys with clear incentives
Most exhibitors will use a mix depending on booth size, staffing, and goals.
qiksense for Exhibitions
qiksense is built to help shopping malls run interactive campaigns faster, with clearer data and less friction, so engagement does not have to be a once a quarter big project.
If you are exploring interactive campaigns with qiksense and want to see what is possible for your mall, chat with our friendly team. We would love to help!
